A high energy brand centered around those who live for the sport.

client

Personal

year

2023

timeframe

3 Weeks

BRA

DSGN

Problem

Project Brief

Frostbite Winter Sports should be a brand that embodies the love of winter sports and has the rider at the center of the brand.

Solution

The deisgn solution for Frostbite Winter Sports is a high energy brand rooted in the culture of action sports. Inspired by the intensity and spectacle of global competitions, the brand blends performance and style to create gear and experiences that resonate with riders who live for the sport.

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